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Our Message on COVID-19. Read More


We're committed to you - our customers and associates


As we face the ever-changing circumstances related to COVID-19, we find ourselves having to make unprecedented decisions about business as usual.  Our first and foremost focus is the safety and health of our IT’SUGAR teams, customers and communities.  As such we have decided to temporarily close all IT’SUGAR retail stores.


IT’SUGAR was founded to create a humorous escape from everyday life.  While our stores will be closed, we will strive to keep to our mission and remain a diversion for those seeking an escape, and in need of some candy to satisfy a sweet tooth.   We know how essential candy is to  people’s emotional well-being and we are we here to continue to provide you with your favorite items during this sour time.  We invite you to join us on our website ( and social media channels @itsugar.


For those of you out there providing essential services, who don’t have the option of closing your doors or working from home, we thank you.


Be safe, be sweet to each other and join us on our digital channels for a little IT’SUGAR escape.


Jeff Rubin
CEO & Chief Gummy Bear