Over Miami Swim Week, IT’SUGAR and Candy Pop kicked off the weekend with a fun and flirty in-store activation in celebration of the official launch of the Patriotic packaging for summer. The event at IT’SUGAR’s all new Lincoln Road store, focused on COOKIE POP M&M’S Minis® and CANDY POP SNICKERS® red,white and blue summer wrap design. The event was hosted by model Izzy Metz who hit the hottest runways during Swim Week.
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