Trendy Thursdays

Sweet Drama & Viral Snacks – This Week’s Top Picks 🍬

VIRAL VIBES

DOUGHBRIK'S WAVERS

We’re still buzzing from our Doughbrik x IT’SUGAR collab and epic launch event on Friday, August 1st, at our Chicago Michigan Ave. store with none other than David Dobrik himself. The night was full of fan meet-and-greets, sweet energy, and a massive flavor drop. Featured in multiple media outlets and blogs, the celebration kicked off the arrival of Doughbrik Wavers in all four crave-worthy flavors: Late Night Pizza, Spicy Pickle, Hot Honey, and Extra Cheesy.

IT’SLUSIVE DROP

IT'SWEDISH CANDY

Our IT’SWEDISH candy bag just got a glow-up! The newest fill is here with a lineup you’ll want to snag ASAP: Strawberry/Pomegranate & Melon BUBS, Citrus Skulls, Watermelon Slices, Fizzy Cola Gummies, and Rambo Fizz Straws. Perfectly tart, perfectly chewy, perfectly you.

INFLUENCER FAVE

GUSHIS XTREME SOURS

The Gushis Xtreme Sours are flying off shelves faster than we can restock. Available in Blue Raspberry, Watermelon, Pink Lemonade, and Cotton Candy, these tangy little bites have become a must-have for every candy haul.

TREAT YO’ SELF

IT’SUGAR Angel Hair Chocolate Bar with Turkish Cotton Candy

Meet your new obsession — the IT’SUGAR Angel Hair Chocolate Bar with Turkish Cotton Candy. This #1 online best seller is a decadent nod to the beloved Turkish confection, melting in your mouth with layers of silky chocolate and airy sweetness.

Final Thoughts? This week’s Trendy Thursdays is full of unexpected joy, questionable decisions, and way too much sugar. Just the way we like it. Shop the drops online or visit your nearest store to experience the madness IRL.

See you next week for more chaos.

Sweet. Viral. Unforgettable. Only at IT'SUGAR.