Trendy Thursdays

Your weekly dose of what’s sweet, viral, and absolutely worth the hype.

VIRAL VIBES

Silky Gem Crystal Candy Sour Bites Kit

You’ve seen the crystal candy bag — but now it’s time to level up. The Silky Gem Crystal Candy Sour Bites Kit isn’t your average crunchy treat. This one’s packed with sour pixie dust and a mix of their best-selling gem flavors, giving you a sour-meets-sweet experience that’s gone viral for a reason. TikTok can’t stop dipping, dusting, and crunching. Neither can we.

IT’SLUSIVE DROP

Red Velvet Dubai Chocolate Bar – Online Only

You can’t find this in stores — and that’s what makes it so crave-worthy. Our Red Velvet Dubai Chocolate Bar is an IT’SUGAR online exclusive, and it’s giving rich, creamy, and totally indulgent vibes. Think classic red velvet cake meets international luxe chocolate. You’re welcome.

INFLUENCER FAVE

Retro Sours – Citrus Flavor

The people have spoken — and they’re obsessed. Our Retro Citrus Sours are taking over TikTok and flying off shelves, even faster than the beloved Tangerine flavor. Zesty, bold, and packed with old-school candy shop energy, this one is officially the fan favorite.

TREAT YO’ SELF

Silky Gem Spicy Pineapple Gift Box

Gifting for summer? Look no further. The Silky Gem Spicy Pineapple Gift Box brings sweet heat in the most aesthetic way possible. Crunchy, tropical, and wrapped in serious sparkle — it’s the ultimate “treat yourself” (or your summer bestie) moment.

Final Thoughts? This week’s Trendy Thursdays is full of unexpected joy, questionable decisions, and way too much sugar. Just the way we like it. Shop the drops online or visit your nearest store to experience the madness IRL.

See you next week for more chaos.

Sweet. Viral. Unforgettable. Only at IT'SUGAR.