Trendy Thursdays: What's Buzzing at IT'SUGAR?
At IT'SUGAR, we don’t just follow trends — wecreate them. On Thursday's, we’re giving you the inside scoop on the viral favorites and exclusive sweets everyone’s buzzing about. Let’s dive into this week’s hottest trends!
DUBAI CHOCOLATE
If you’ve been scrolling through your feed lately, you already know —Dubai Chocolate is an influencer favorite. Rich, indulgent, and almost too good to eat, it’s the ultimate sweet flex. Perfect for gifting (or treating yourself), Dubai Chocolate’s luxe Kataifi filling and delicious flavor have made it a must-have in every candy lover’s haul.
THE IT'SWEDISH CANDY
Our IT'SWEDISH Candy Mix isn’t just another gummy drop in the bucket — it’s an IT'SUGAR exclusive! Featuring the boldest, sweetest, and most iconic Swedish flavors, it’s curated for serious candy connoisseurs. And guess what? We’re always dreaming up new mix options to keep the collection fresh and exciting. Stay tuned... your next favorite flavor might be just around the corner!
RETRO SOURS
If you remember Altoid Sours, you already know the power of sour nostalgia. Retro Sours went viral for a reason — they deliver that same punchy, mouthwatering hit that takes you right back to simpler (and sourer) times. From tangy citrus to throwback tangerine, these little tins of joy are proof that what’s old can definitely be new again.
TIKTOK CRYSTAL CANDIES
Looking for a moment of pure joy? Our TikTok-famous Crystal Candies are here to help you treat yo' self — and yes, they’re as crunchy and satisfying as they look. They’re the perfect sweet reward after a long day (or honestly, just because you deserve it). And word on the street is… there may be even more varieties coming to IT'SUGAR stores & online soon. Stay tuned and stay sweet!
Check back every Thursday for more of what’s trending — because at IT'SUGAR, we keep it sweet, fresh, and just a little bit irreverent.